Head of Individual Giving

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Contract Type
Regional £46,595 - £50,595 London £49,752 - £53,752
Job Description

You will set high ambitions for the programme, looking for opportunities to further strengthen this vital income stream with a test and learn approach. You will draw inspiration from the outside world, finding the relevant application to Friends of the Earth’s work. A continuing key priority will be the diversification of our recruitment portfolio, particularly digital channels, and ongoing optimisation of our retention activity.

The role requires confidence with numbers, as you will have oversight of IG budgets, reforecasts and performance reporting. You’ll monitor the overall effectiveness of the programme and build business cases for additional investment to maximise on available budget. An analytical brain and the ability to interpret and convey insight and meaning from the research and numbers is vital.

You will work closely with key colleagues across the organisation to plan and deliver engaging supporter journeys and compelling communications for our donors, collaborating with a range of teams to create impactful and inspiring campaigns.

You will use your empathetic leadership style to motivate and inspire the IG team to fulfil their individual and collective potential, maintaining high levels of workplace wellbeing, and a positive and supportive team culture.

You will play an active role in organisational leadership, modelling positive workplace culture throughout your work, and prioritising your own growth and development.

The team: 

The role will lead the ambitious and supportive IG team, which sits within the Income Generation directorate. The IG team consists of eight roles:

Head of Individual Giving
Individual Giving Supporter Recruitment Manager
Individual Giving Supporter Experience Manager
Individual Giving Innovation Manager
Individual Giving Officer x 4

The programme covers a diverse range of activities and techniques. This includes Supporter Recruitment activity such as paid social, inserts and conversion emails as well as a testing programme for new activity. Our Supporter Experience programme includes cash appeals, upgrade, reactivation, supporter magazines, e-appeals and retention activity. The programme has evolved hugely over the past few years, with a big increase in our digital activity and collaboration with campaign teams to create compelling and integrated plans.

Closing date: 24 October 2021

We offer a competitive range of benefits, good work/life balance, excellent learning and development opportunities and a vibrant organisational culture. 

We are an equal opportunities employer and are especially keen to encourage applications from people currently under-represented in the environment movement. 

Friends of the Earth is an international community dedicated to protecting the natural world and the wellbeing of everyone in it. We lead campaigns, provide resources and information, and drive real solutions to the environmental problems facing us all. 

Additional Documentation
Interview date
Closing Date
24 October 2021