Website Fundraising Officer
We are looking for a Website Fundraising Officer to join our passionate and high-performing Individual Giving team at Friends of the Earth. You’ll have significant Individual Giving experience with excellent knowledge of digital fundraising, good technical understanding, experience of developing web based fundraising products and nurturing audiences using our website. The role will work closely with Digital Delivery - our in-house team of developers and user experience designers.
Friends of the Earth have big goals to build a fairer, more sustainable world for all. As an Individual Giving team, we’ve got really ambitious plans to fulfil those goals, and we need specialist fundraisers who are passionate about fighting for people and our planet to help us achieve them. This role will be key to ensuring we optimise and grow our website fundraising activity to help us meet our organisational objectives.
Key skills and attributes:
You’ll have excellent communication, collaboration and problem-solving skills, with good technical understanding of user interfaces, content management systems, data capture and compliance; skills which will facilitate the delivery of our core individual programme. Strong reporting and analytical skills are essential to drive improvements via actionable insight and skills around split testing and optimisation are important.
The role is in the supportive and friendly Individual Giving (IG) team, which sits within the Income Generation directorate. Our Individual Giving programme covers a diverse range of activities and direct marketing tactics. This includes Supporter Recruitment activity such as paid social, inserts and conversion emails as well as a testing programme for new activity. Our Supporter Experience programme includes cash appeals, upgrade, reactivation, supporter magazines, a supporter panel, e-appeals and retention activity. Our team also has an Innovation programme to develop new products and a Legacy programme.
The IG programme has evolved hugely over the past few years, with a big increase in our digital activity and collaboration with teams across the organisation (including campaigns, marketing, creative and digital) to create compelling and integrated plans.
Closing date: 10th July 2022
Fixed Term Contract for 18 months
We offer a competitive range of benefits, good work/life balance, excellent learning and development opportunities and a vibrant organisational culture.
Our staff body is currently under-representative of People of Colour, LGBTQIA+ people and people with long term conditions or impairments: We are committed to eroding these historic barriers, so as to create a movement in which people from all walks of life see themselves in, and so we particularly encourage you to apply if you belong to one of these groups or sit at multiple intersections of disadvantage.
Friends of the Earth is an international community dedicated to protecting the natural world and the wellbeing of everyone in it. We lead campaigns, provide resources and information, and drive real solutions to the environmental problems facing us all.